Augmented Reality enabling Fashion 3D display and “online try-on” via smartphone

A Business Case Study with Shining 3D and sneakers label Rockdeep – Thanks to 3D Scanning and AR, some applications now make it possible now to try on items virtually and thus enhance the online shopping and decision making experience for online shopping. This case study accompanies a 3D professional in their transition from photogrammetry to 3D scanning for virtual data display:

Introduction

The amount of online shoppers has grown tremendously in the past decades with the rise of the internet, famous online retailers and global trade distribution hubs and with the pandemic raging there have barely been alternative options lately. One disadvantage of online shopping has always been the huge amount of returns due to the lack of opportunity to try on the products. This is not only a huge point in customer satisfaction but also a tremendous burden for the environment.

Thanks to 3D Scanning and AR, some applications now make it possible now to try on items virtually and thus enhance the online shopping and decision making experience for online shopping. This case study accompanies a 3D professional in their transition from photogrammetry to 3D scanning for virtual data display:

AR-sneakers

The sportswear and sneakers label Rockdeep offers fashionable apparel and shoes. The colorful designs add a unique trendy and athletic touch to every outfit, no matter if for sports or just casual everyday life. Rockdeep wants to enhance their customer´s online shopping experience by implementing Augmented Reality enabling 3D display and online try-on on their website via smartphone.

Rockdeep hired the experienced 3D artist Logan Hamilton Davis to complete the job. Logan focuses on games, visualizations, and interactive media. He has worked on 3D models for Yahoo News, DC Comics, and various marketing and video game companies. Lately, he focused on photogrammetry cleanup and interactive product models.

Having a tough time creating the 3D models by means of photogrammetry, Logan looked for faster and more efficient options to create nice 3D files for his customer Rockdeep.

“I attempted to use photogrammetry to capture shoes for ROCKDEEP and had only slight success. The detail that I was able to capture with my setup would not provide the fidelity needed for customers on the ROCKDEEP store website.  My photogrammetry scans created noisy 3D models with bumps where it should have been smooth and so the detail was useless for transferring to lower polygon models. It was also substantially time intensive to take all the photos needed and process the images with the photogrammetry software. In my research on how to improve this, I came across Shining3d and their incredible scanners.”

-Logan Hamilton Davis, Professional 3D Artist

3D scanning : a smooth and simple approach to clean, colorful and high-quality 3D models

For the online AR display Logan needs to create digital models of Rockdeep´s colorful sneakers. In order to create the working process as smooth and efficient as possible, he opted for the EinScan Pro HD with the Industrial Pack. Additionally he used the Color Pack to be able to capture the colorful designs of the Rockdeep shoes.

1. Scanning the Shoe

2. Software Processing

“I was very impressed by the capabilities of the Einscan Pro HD. The software guided me through the whole process and worked without any issues. I scanned the shoe by features and rotated it on the turntable to capture all areas of the shoe. The software stitched those separate scans together into a seamless whole.”

-Logan Hamilton Davis, Professional 3D Artist

3. Processing of Scanning Data

“The model will eventually be used on the ROCKDEEP website to allow customers to inspect all areas of the shoe. It will also be used to create a design customizer to enable people to choose materials for each individual part of the shoe and speed up design iteration.”

-Logan Hamilton Davis, Professional 3D Artist

“I was impressed by the range of applications (from art to industrial) and different scanning processes (fixed vs. freehand). The industrial and color packs added all the extra features I needed. The total price was within budget and significantly more approachable than other competitors. I was floored by the detail captured and the ease of use. It just works and works phenomenally.“

-Logan Hamilton Davis, Professional 3D Artist

To see some other scanned model examples captured by this scanner please check out our scanned model library here: Shining 3D| Library of scanned models| Dream 3D

For full details on the Einscan Pro HD features and specs along with pictures and videos please see the product page here: Shining 3D EinScan Pro HD| Professional 3D Scanner | Dream 3D

Don’t forget we stock the full range of Shining 3D Einscan 3D Scanners: 3D Scanners – Handheld, Turntable, Tripod Mounted | Dream 3D.

If you have an queries regarding this 3D Scanner or any others or if you would like to request a bespoke quote, please contact us at info@dream3d.co.uk / 07789266163

Thanks for reading 🙂